Users will soon have a new feature that permits them to reduce the amount of AI-created videos appearing in their streams. This step comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale rollout. This shift aligns with a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a label for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to science explainers, and we intend to give people the option to see more or less of that, based on their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are presently over a billion videos on its network identified as AI-generated. Overall, in excess of 100 million media items are uploaded to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to decrease or raise the level of AI-generated videos they see by accessing the “manage topic” setting in the application and choosing AI-made media. Further subjects that are already be modified under the filter cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines oblige users to tag lifelike artificially created content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the platform will now attach an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar educational fund for specialists and groups to develop learning resources about ethical AI use. This initiative will assist educational bodies specializing in training coding and technology.
Platform Protection
TikTok has supported its moderation strategy, following debate over plans to make redundant hundreds of content moderators in the United Kingdom. The company is expected to cut 439 jobs in its content moderation team in London, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can shield workers by filtering out the most harmful content prior to it is viewed by people. The platform reported a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
